Cloud busting: 10 common misconceptions about the cloud

31 December, 2025

Nadine Kustos
Nadine Kustos
Marketing Manager

Nadine unterstützt seit Mai 2025 das NETWAYS Managed Service Team. Als Marketing Managerin kümmert sie sich um die Planung, Durchführung und Kontrolle von Marketingaktivitäten, um die Produkte optimal am Markt zu positionieren. Auch in ihrer Freizeit darf der kreative Ausgleich nicht fehlen: Neben der Fotografie und dem Tanzen, zählen auch das Malen, Basteln und Sport zu ihren Hobbies.

by | Dec 31, 2025

The cloud allows you to store data flexibly, provide applications dynamically and use IT resources efficiently, regardless of location. Nevertheless, there are still many misunderstandings and half-truths about the cloud that unsettle companies.

In this article, we want to clear up the ten most common misconceptions about the cloud and show why cloud computing is now more secure, cost-efficient and future-proof than ever before.

1. “The cloud is insecure.”

This myth persists, and quite wrongly so.

In contrast to on-premise infrastructures, cloud computing services are hosted in the service provider’s data center. For some companies, this can lead to a feeling of loss of control and the impression that data and processes are insecure when using cloud services. Common reservations include a lack of reliability, limited control options and a perceived lack of suitability for business applications.

In reality, however, cloud providers invest heavily in security technologies to achieve exactly the opposite. Cloud platforms rely on multi-layered security concepts that include encryption at transport and storage level, identity management, firewalls, intrusion detection systems and continuous security scans. The systems are also monitored around the clock in order to detect and stop attacks at an early stage.

If you choose an ISO 27001-certified provider, you can be sure that your data is at least as well protected – if not better – than in your own data center.

In short, the cloud is not insecure, but often more secure than on-premise systems, which can quickly become a risk without regular updates and monitoring.

2. “The cloud is only for large companies.”

Cloud computing used to be of particular interest to corporations with large IT budgets. Today, the opposite is true. Cloud solutions are modular, scalable and customizable, making them ideal for small and medium-sized companies too.

You can book exactly the resources you need and flexibly expand or reduce them as required. This saves costs, time and administrative work. Smaller companies can also benefit from modern technology without having to invest in expensive hardware.

For example, a start-up can start with just a few virtual servers and grow its infrastructure dynamically without having to buy new hardware or make costly upgrades.

Conclusion: Cloud computing is not just for the “big players”. It is the perfect solution for any company that wants to work efficiently and flexibly.

3. “I no longer have control over my data in the cloud.”

This is a common misconception, because the cloud does not mean that you relinquish control. Quite the opposite: you retain it and can decide for yourself where your data is stored, who has access to it and how it is managed.

Most cloud providers offer you the option of actively selecting the storage location. This allows you to remain fully GDPR-compliant and meet all legal data protection requirements.

You also have real-time insight into your systems, usage statistics and security logs at all times via dashboards and management tools.

In short: you decide what happens to your data. The cloud only takes care of secure and stable operation.

4. “Cloud migration is complicated and risky.”

Yes, a cloud migration is a technical process, but it is not risky if it is professionally planned and accompanied. Many companies shy away from moving to the cloud because they fear downtime or data loss. However, with modern migration strategies and experienced experts, the transition can be managed smoothly.

A structured migration process usually comprises the following steps:

  • Analysis of existing systems
  • Planning the target architecture
  • Gradual migration in stages
  • Testing, monitoring and optimization.

This allows you to gradually migrate your IT to the cloud without interrupting ongoing operations. In addition, many providers actively support the migration by providing tools, automated processes and technical expertise.

Conclusion: With the right strategy, cloud migration is not a risk, but a plannable and efficient step into the future.

5. “The cloud is expensive.”

Another long outdated myth.

In fact, the cloud offers significant cost benefits, as there is no need to purchase, maintain or regularly replace your own hardware. With the pay-as-you-go model, users only pay for the services they use and benefit from the flexibility of the model. Traditional IT managers often do not have a fixed cost structure that they can plan ahead. In this respect, cloud computing requires them to take a new approach to cost calculation.

This means that as your company grows, you can flexibly increase resources and reduce them again when capacity utilization decreases. There is no overcapacity and no hidden fixed costs.

There is also no need for maintenance, as updates, backups and security measures are handled by the cloud provider. This reduces the burden on your IT department and also saves time and money.

In short: the cloud is not a cost factor, but an efficiency booster and often the cheaper long-term alternative to a classic on-premise infrastructure.

6 “Without the internet, the cloud is useless.”

Admittedly: The cloud needs an internet connection. However, this does not mean that you are immediately incapacitated in the event of a brief outage.

Many applications offer offline functionalities or local caches so that you can continue working even without a connection. As soon as the connection is re-established, the data is automatically synchronized.

In addition, internet outages are rare these days and can be well protected by redundancies or multiple lines. Cloud setups are designed to be fail-safe so that services continue to run stably even in the event of disruptions.

Conclusion: Dependence on the Internet is not a problem in practice, but a calculable factor that can be easily secured technically.

7. “Cloud means giving everything out of your hands.”

This misconception persists.

The cloud does not mean a loss of control, but more convenience and efficiency. You can concentrate on your core business while your cloud partner takes care of infrastructure, updates and security.

However, this does not mean that you can no longer design anything yourself. On the contrary: modern cloud solutions can be individually configured and expanded. Whether it’s your own software, hybrid setups or special security guidelines: You decide how your cloud looks and works.

This creates a partnership of equals between you and your provider with clear responsibilities and full transparency.

8. “Cyber criminals have an easy game”

This is also a misconception that is incorrect.

Cybercrime is now an entire industry that actively makes money. The trend in the hacker world is to target small and medium-sized companies as victims. Why? To make it easier for cyber criminals. Security vulnerabilities are often very easy to detect in small and medium-sized companies. In large companies, on the other hand, security precautions are usually so high that an attack would be too costly.

Cloud providers know the tricks and methods used by criminals. They collect all the data on cyber attacks and use it to constantly improve the cloud. As a customer, you also benefit from this. The updates are carried out automatically and your company is therefore always up to date with the latest security standards.

9. “Updates without consultation affect the work.”

This brings us to the next myth: updates.

IT administrators often fear that moving to the cloud will mean a loss of control and that updates will be installed automatically, which in the worst case could paralyze business-critical processes.

However, the updates are thoroughly tested by the operators beforehand and are only installed once the tests have been successfully completed. As a customer, you can also adjust the update intervals and exact times to suit your needs in many cases. Furthermore, the updates are announced in advance so that there are no unforeseen interruptions.

10. “Cloud computing is resource-intensive and causes high climate costs.”

As cloud service providers expand into more and more regions and offer an ever-increasing number of services, many are concerned about the associated climate costs. After all, data centers require a lot of energy, both to provide computing power and storage capacity and to cool all the hardware. However, cloud providers and data center operators have actually made massive advances in technologies to cool the facilities and increase energy efficiency, reducing the impact on the environment. On-premise infrastructures are often unable to achieve these standards and consume significantly more energy.

Conclusion: the cloud is not a risk, it’s your opportunity

Cloud computing forms the basis for modern, scalable and secure IT. Many prejudices date back to the early days of these technologies and are now long outdated.

Whether security, costs, control or flexibility: the cloud offers you clear advantages and opens up completely new possibilities for future-proofing your company.

If you want to modernize your IT sustainably, now is the right time to take the step into the cloud with an experienced partner.

Our cloud services: secure, scalable and customized.

As an experienced cloud provider, we support you in moving your IT infrastructure to the cloud securely, in compliance with GDPR and without downtime.

We support you from analysis and migration through to ongoing operation and ensure that your systems are stable, efficient and optimally protected. We work with you to develop the right cloud strategy for your company.

Talk to us and find out how you can future-proof your IT in the cloud.

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