What is cloud computing?

27 August, 2025

Nadine Kustos
Nadine Kustos
Marketing Manager

Nadine unterstützt seit Mai 2025 das NETWAYS Managed Service Team. Als Marketing Managerin kümmert sie sich um die Planung, Durchführung und Kontrolle von Marketingaktivitäten, um die Produkte optimal am Markt zu positionieren. Auch in ihrer Freizeit darf der kreative Ausgleich nicht fehlen: Neben der Fotografie und dem Tanzen, zählen auch das Malen, Basteln und Sport zu ihren Hobbies.

by | Aug 27, 2025

Definition

With cloud computing, IT resources are provided via the internet. Instead of operating your own servers, storage or software within the company, these services are outsourced to a cloud provider. As a rule, only what is actually used is billed. This makes cloud computing particularly flexible and economical for companies.

There are various provision and service models for cloud computing.

Standby models:

  • Public cloud: Many customers use one platform together.
  • Private cloud: Used exclusively by one company, often for security and compliance reasons.
  • Hybrid cloud: combination of public and private cloud for even more flexibility.

Service models:

  • IaaS (Infrastructure as a Service): You receive computing power, storage space and networks as the basis for your own applications. You have maximum control over your IT resources.
  • PaaS (Platform as a Service): You receive development and runtime environments to program and operate applications without having to manage the underlying infrastructure yourself.
  • SaaS (Software as a Service): Ready-made applications that can be used directly in the browser or via apps.
  • Serverless/Functions as a Service: Execute code without having to worry about server configuration or operation.

Important features

Cloud computing has some typical features that you can benefit from:

Fast access

Resources can be made available immediately.

Security and data protection

Optimally secure your cloud servers with firewalls and routing and benefit from sovereign and secure data centers.

Independence of location

Access from anywhere with an Internet connection.

Shared resources

Efficient use by multiple customers.

Consumption-based billing

Costs are only incurred for actual use.

Adaptation of computing resources

Your computing resources can be scaled up or down quickly and easily as required.

Scalability

Capacities can be increased or reduced as required.

Data backups

Replicate your data with just one click.

Why is cloud computing so important today?

Cost control and efficiency

Companies do not have to purchase and maintain expensive servers. Instead of high initial investments, there are variable costs that can be better planned.

Quick adaptation to changes

If more power is suddenly required (e.g. for a marketing campaign or seasonal peaks), resources can be increased immediately. If the demand falls away, the costs also fall.

Access to innovative technologies

Artificial intelligence, big data, automation and modern analysis tools can often be used directly in the cloud without the need for special hardware or complex installations.

Safety and reliability

Cloud providers invest heavily in data security, encryption and failover protection. They also offer certifications to meet industry-specific compliance requirements.

Cooperation and mobility

Cloud services enable location-independent working. Teams around the world can access the same data and applications in real time.

Support in setting up your IT infrastructure

Save time and resources when implementing your cloud infrastructure and get advice from a competent team.

Conclusion:

Cloud computing is no longer a niche topic, but an integral part of today’s IT strategies. It offers more flexibility, cost benefits and access to the latest technologies, making it just as valuable for start-ups as it is for corporations.
As digital processes continue to evolve faster and faster, cloud computing offers you a good opportunity to quickly adapt to the digital age and focus on your core business and therefore your competitiveness.

Are you interested in cloud computing?

Get in touch with us – we’ll be happy to help you! If you would like to find out more about the cloud and cloud services at NWS, you can find more information here.

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